The Essential Checklist to Maintaining Your Website

The Essential Checklist to Maintaining Your Website   Websites are an ideal marketer. They’re also effective in sales, customer service, and lead generation. But websites don’t run on autopilot. They need to be updated to stay effective, provide customers with accurate information and remain easy to find online. Here are four essential points to check …

Audience, Competition, Credibility, and so much more are key components to your best visual identity

Audience, Competition, Credibility, and so much more are key components to your best visual identity   An exceptional branding image is more important to your business than you may think. With the explosion of e-commerce, consumers have ready access to purchase anything at any time that they want. This means businesses must take steps to …

Effective Branding is About Creating Memories

Effective Branding is About Creating Memories Businesses and non-profits spend a lot of time, money, and energy building a brand. Often, this work can feel like a distraction when what you really want to do is sell the product you know people will want or provide the service that you know will make people happy. …

5 Reasons to Invest in Exceptional Branding

Branding is one two-syllable word that holds all the power. It’s the connection between you and your clients. For you, branding is your core. It’s your passion, mission, value, and story wrapped up in a neat elevator pitch. For your clients, it’s every reliable and relatable touch point in your business, start to finish. It’s …

Three Trends in Graphic Design and Branding in 2018

In 2018, we are seeing the emergence of at least three key trends in graphic design and branding: the mobile-first mindset; the shift toward artful, authentic, personable imagery; and the continued rise of the social employee as a brand ambassador. Let’s take a closer look at each of these trends: The mobile-first mindset As responsive …

How to Stay Ahead of the Curve with Instagram’s 2018 Updates

Businesses are often the last group to adapt to social media changes. But Instagram’s newest updates push users to keep up or take a hit in platform visibility and follower interaction. Over the last few weeks, Instagram users have recognized a familiar problem – quick, sudden drops in engagement. While Instagram doesn’t tend to make …

Branding your small business

Picture a milk mustache on a cute baby paired with the two simple words: “Got Milk?”. You may laugh; you may say “aww”. Either way, the message has caused you to react. Personal branding is when you market yourself to promote your career or business as a brand. Your brand is the image people think …

7 Trends in WordPress Design

Web design is a field that’s constantly evolving. This is due to both technological advances and changes in aesthetic preferences. WordPress is still one of the leading platforms for websites, powering around one-quarter of all websites online today. In some ways, WordPress is indicative of web design trends in general, so it’s instructive to observe …

5 Simple Steps to Maximize Your Social Media Effectiveness

No matter your industry, you probably hear it from every marketing expert: you need to promote your brand and market your business on social media. But at the same time, simply creating a brand page on Facebook will not be enough to use the medium effectively enough to grow your business. Instead, you need a …

Fonts Matter, people!

Just a friendly message from Drip Drop Creative. Do you need help choosing those fonts? We’re here to help! We specialize in logo design, branding, collateral and responsive websites in College Station, Houston, and where ever you are located. We’re not locationists. 🙂 Contact us for more information.