Does Your Website Need a Face Lift? New Trends in Web Design for 2018

 

Your website says a lot about your brand and your company. Is your website still fresh or does it need an update? If you haven’t thought about updating your website in a while, it’s probably time to take a hard look at your site. The great thing about a website is it works 24/7, it doesn’t need benefits or health insurance, and it’s one of the best ways to advertise out there.

But you have to do your part, too. And that is this: Provide an engaging website and user interface that will convert users into customers. How do you do that? The best way is to hire a full-service web and graphics design agency that tracks trends in web design and stays ahead of what’s going on in the industry.

To that end, we’ve compiled a list of trends in web design to keep your eyes on. Perhaps they will inspire you to give that website of yours a face lift.

 

Eye-Catching Typography

 

In 2018 and beyond, typography will move front and center, with fonts having more of a visual presence on their own. Some sites are only using one font instead of several. Ever since Google launched their Google Fonts, gone are the days when you could design your entire website using a standard font like Arial.

Google makes it easy and attractive (not to mention free) to use their eye-catching fonts on your website. Also, using Google Fonts will improve your site’s load time. Plus, it can’t hurt your Google SEO and PPC ad campaigns, right?

 

Minimalist Design

 

Simple lines and clean design are trending now. For example, check out this article about Wal-Mart’s new website, which features screen shots of their new website design. Another example of minimalist design is Apple’s website, which uses pops of colors to excite customers into buying their products.

 

Full-Screen Forms

 

You know the pop-up boxes that automatically open when you visit a site? In web design, those are called modals or modal boxes. These modals are windows that allow a user to perform an action, such as type their email address. What will likely change in 2018 is more use of full-screen modals for forms like this one on Overstock’s website.

 

Contrasting Colors

 

A number of brands are making bold color choices such as pairing contrasting colors that evoke a visceral response among users. Web designers are not afraid to use striking color palettes or unusual color combinations such as red and turquoise.

 

Useful Videos

 

In today’s interconnected world, users are always wanting to know how to do something. Whether that’s hem a pair of jeans, install a garage door or micro-brew beer. Whatever your brand is expert at, market that expertise by providing informational how-to videos. Customers will find this content useful and helpful, scoring points for your brand as well as your SEO.

Video is the fastest growing ad format on the web today. Watching a video is an immersive experience that gives you the opportunity to have a one-on-one conversation with your customer. Statistics show that video marketing can boost click-through rates by 200-300% and increase purchase intent significantly.

So, if it’s been a couple of years since you took a hard look at your website, it’s time to look again. Today, everyone has a website and the market competition is intense. Why not give your website a face lift to make it look fresh and vibrant?

 

If your brand’s website needs a fresh new look and more elegant design, look no further than Drip Drop Creative. Contact us today to get started on your complimentary website analysis.