Why is Branding is so Important? You asked, we answered!

 

An exceptional branding image is more important to your business than you may think. With the explosion of e-commerce, consumers have ready access to purchase anything at any time that they want. This means businesses must take steps to stomp out the competition, and one way to do this is through a strong brand image. So, just what are the advantages of exceptional branding? Here are five.

 

Differentiates you from the competition

As just noted, the competition is fierce. You need to stand out as different from every other company that does what you do or sells what you sell. How does branding accomplish that? The way to differentiate your product and make it stand out from your competitors is to find how your product is different. Or how are your services unique compared to your competitors? Another option is to determine how your company’s personality is different. Maybe your distinguishing trait is that your products or services are high-end, high-quality ones. Or your company may be known for its fun and spontaneous ways. Through branding, you can bring that differentiating factor to the forefront of the consumer’s mind.

 

Helps define your audience

As much as we’d like to, we can’t sell to everyone. Chances are our products are not even intended for everyone anyway. Maybe only business managers in certain industries would use our highly specialized product. This is where exceptional branding comes to the rescue. As you shape and define your brand, it will target those people who want and need what you have to offer. This brings results. Instead of wasting time and energy on the wrong consumers, you create loyal consumers.

 

Establishes your credibility

People want a business that is credible and trustworthy. In fact, research indicates 83 % of people say they would recommend a business they trusted to others. The power of spreading the word is powerful in today’s digital world. Exceptional branding helps create credibility just by the very fact that people will associate your logo or image with your business. For example, if you are searching to buy a product and you see company name and logo but it means nothing to you, then you probably move on. But if you see a name and logo that you recognize, you’re likely going to feel a degree of confidence in that one. Even if you don’t remember anything in particular about them. Just seeing the name and logo and having that “I know them” moment, will likely lend some credibility to the company.

 

Creates an emotional connection with consumers

Exceptional branding bridges the gap between the mind and the emotions. When the brand reaches past mental awareness to emotional connectedness, then long-term relationships are forged. Harvard Business Review had an article that discussed the ability of brands to connect emotionally with consumers. In fact, their study discovered people have multiple emotional motivators that brands can tap into through their marketing campaign. Some of the motivators they discovered are people’s desire to be:

  • Unique
  • Confident in the future
  • Free
  • Adventuresome
  • Part of a group
  • Independent
  • Secure
  • Successful

 

Establishes your relevance

A strong branding image puts the final touches on our marketing strategy. It’s like the icing on the cake. It shows the world you are relevant and have a place in the industry. Without an exceptional branding image, you get lost in the sea of other companies. Branding shows that you are keeping your digital presence up to date. Staying on top of your branding image means ensuring consistency across all platforms.

 

At Drip Drop Creative, we understand the relevance of exceptional branding. We blend together digital and creative¬†strategies to help develop outstanding brands in Houston and Bryan College Station, Texas. We offer graphic design, logo design, website development in not only Houston and College Station but all around the US. If you’re ready to take your brand to the next level, connect with us today.