Branding is one two-syllable word that holds all the power. It’s the connection between you and your clients.

For you, branding is your core. It’s your passion, mission, value, and story wrapped up in a neat elevator pitch. For your clients, it’s every reliable and relatable touch point in your business, start to finish. It’s everything they see, read, watch, and learn about how you operate.

Amy Cosper, VP of Entrepreneur Media Inc., sheds preconceptions of what a brand is and defines it simply:

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption.

This is the mindset you need to have to turn a good brand into something exceptional. And here are the reasons why.

  1. You need more than a logo

A logo is necessary and a good logo is fabulous to have, but it doesn’t stop there. Your logo is just the visual realization of your story. It’s the mark that communicates trust and familiarity to your clients. And it’s only the beginning. What happens when they visit your site? Google your brand? Find you on Instagram? Meet you in person? Your logo indicates that whatever it’s imprinted on is truly you, but you’re in control of what that means.

  1. It’s not you, it’s your story

Clients begin to draw conclusions and identify your brand’s values from how you present your brand. Both linguistically and visually, exceptional branding showcases exactly how you’re perceived. It allows your goals, experiences, and mission to lead every design element, weaving together a strong brand identity. When you share the “why” behind your products and services, your brand becomes relatable and irresistible.

  1. Don’t beat the competition, set yourself apart from them

While everyone else in your industry fights for attention online, you need to go above and beyond to rise above that noise. Exceptional branding does that for you. Your brand shouldn’t look like or feel like any other competitor. You have your own story to share and strengths to highlight. Be bold by branding yourself differently. Start with who you are and let the design and imagery complement that.

  1. You can never be too niche

If you’re all fighting for the same clients, nobody wins. Part of exceptional branding is identifying who exactly you help and why you help them. You can’t be everything to everyone. Taking the time to write out ideal client profiles, demographics, goals, and interests tightens your branding so you can weed out the fluff and work with the perfect client every time. This is also a great tip if you’re ready to raise prices. That’s the joy of exceptional branding. You’ll always find more success selling your story to a niche audience rather than selling a product or service to anyone who will listen.

  1. Do it right the first time

Granted, you most likely have a great brand already. But when you’re ready to reach an engaged audience, attract ideal clients, and stand out in your industry, investing in a beautiful design that tells your story is a no-brainer. Instead of building a brand by piecemealing bits of design together, build a voice that demands an audience. After all, if you’re willing to invest in yourself, there’s no telling how far you’ll go.

Building an exceptional brand lets your voice be heard in the marketplace and reach the excellence you pursue. But not without some legwork. That’s where we come in. Contact us for more information on crafting an exceptional brand.

We are a virtual agency with a personal touch. We service clients all over the Houston and Bryan/College Station, Texas areas.


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