5 Simple Steps to Maximize Your Social Media Effectiveness

No matter your industry, you probably hear it from every marketing expert: you need to promote your brand and market your business on social media. But at the same time, simply creating a brand page on Facebook will not be enough to use the medium effectively enough to grow your business.

Instead, you need a sustainable strategy that’s designed to not just push out promotional messages, but create a community consisting of members of your target audience who engage with your posts and follow your prompts to become leads or customers. Here are 5 simple steps that can help you maximize your social media effectiveness.

1) Let Your Audience Guide Your Network

Never choose your primary social media network based on the options you are most comfortable with. Instead, to be effective, your presence should be determined by the networks favored by your target audience.

The Pew Research Center has developed a comprehensive overview of the major platforms’ average demographics. Based on these demographics, you may find it most beneficial to market your brewery on Instagram, whereas a clothing boutique may benefit more from a Pinterest page.

2) Follow the 80/20 Rule

It’s tempting to use social media as just another promotional outlet. But in reality, this marketing channel has significantly more potential–and your audience will expect you to realize that.

So instead of pushing promotional messages, treat your social network of choice as an opportunity to build your credibility. Marketing experts have long suggested an 80/20 rule, meaning that only 20% of your content should actually be promotional. The rest should aim to educate, inform, and delight your audience without obviously pushing your own brand.

3) Engage With Your Audience

Don’t treat social media as a one-way street. Instead, use it as an opportunity to live up to its name: engage with your audience, responding to both positive and negative comments and seeking to build a meaningful conversation.

The more your audience engage with you, the more likely they will be to remember your name when it comes time to make a buying decision. In addition, even negative commenters can be turned into brand loyalists with the right response. The more you engage, the higher your return on investment will be.

4) Maximize Your Visual Focus

Surprise: visuals sell. In fact, if you simply add images to your posts, you can increase your retweets by 150% and your Facebook shares by 230%. And that’s before we’ve even started talking about the power of video and infographics on social media.

Regardless of your network of choice, visuals have become crucial to social media marketing success. Graphics, not words, draw in your audience to start engaging with your posts. Take advantage of that feat by trying to find a visual angle for every post you make.

5) Measure Your Results and Adjust as Needed

Finally, don’t underestimate the power of built-in analytics tools like Facebook Insights. Social media marketing can be immensely successful, but only if you know your audience, as well as which of your posts perform the best.

Insights is the perfect example to help you get that information. With just a few clicks, you can view the average demographics of your followers, as well as the times and days during which they are most likely to engage with your content. In addition, you can easily learn which of your posts performed the best, allowing you to detect trends and build a more successful social media presence as a result.

Of course, these are just a few of the many steps you can take to maximize your social media effectiveness. Given the continuous decline in organic reach across social media networks, a paid advertising campaign could help to more effectively reach your audience. Similarly, branching out to a more comprehensive social media strategy encompassing multiple networks will become beneficial as your business (and audience) grows.

Our clients know the importance of having a plan for your website, and social media is a vital part of the overall branding ecosystem supporting that plan. Depending on the complexity of your social media needs, Drip Drop Creative can either help you directly or put you in touch with other trusted social media gurus to help you get the most out of your social media strategy.

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